Constant tech updates require product architecture flexibility and challenge big players and other current solutions as most of them were built in 2014
Big players and duopoly Google & Facebook control the advertising market setting their own rules
Absence of quality learning materials on programmatic advertising, lack of product support and comprehensive manuals
Cloud-based full-stack infrastructure for video advertising:
• High-load & big data
• OpenRTB, VAST, hybrid connections
• CTV, in-app, desktop, mobile, VR & AR environments
• Fast & Multidimensional reporting
• Simple integration
• AI optimization algorithms
• Implementation of decentralization approach, cryptography & smart contracts
Technology that connects advertisers and publishers (DSP/SSP) to trade ads online in real-time.
It enables the instantaneous auction of ad spaces using real-time bidding protocol.
Auction of video ad spaces that offers a targeted audience per vertical. It's available for digital asset brands powered by MD ADX
Alexander has been an entrepreneur at heart, he graduated from Open University in Israel and confidently entered the finance market. He grew the sales, retention and marketing departments of well-known forex brands: ForexYard from Markets.com, FXCM and NFSX. Alexander has been giving trading advice and training to the clients getting to know their psychology and finding the right approaches to every trader. Also, he has deep expertise in affiliate marketing and programmatic channels management presenting his broad skills at MD Agency.
At a young age, Ksenia became a marketing department manager for an e-commerce brand fully managing offline and online channels. Then her corporate experience got into market development and marketing management of Telecom entertainment services. She supervised tech product rollouts, user acquisition and campaigns compliance with regulators (PSA Authority, WASPA, Vodafone). She also got acquainted with content creation and affiliate marketing for various digital products managing and growing markets with daily turnover of more than €500K.
Dmitry has dedicated his career to Ad Tech since day one. He has more than 17 years of experience in software product development focusing on digital advertising platforms development/engineering and management as well as business analysis. He stayed at the roots of programmatic real-time bidding (RTB) closely following the development of the industry technical protocols and standards. Dmitry built a product of the well-known Ukrainian programmatic company Adtelligent. Currently he assists PlutoTV as an independent consultant.
Irene was always passionate about IoT and was teaching programmatic operations at the university. She knows the pain of the online industry and its stakeholders. She has a deep understanding of tech features, operations and sales thanks to her wide network of partners. Currently Irene is managing the digital agency Roqoon, part of Tap Media holding. During her career, she has given technical assistance as independent consultant to several success companies in Ad Tech.
Mia kicked off her career at Ad Tech pioneering the white-label third-party solutions since 2012. She knows the complexity of technical connections integration and always puts the customer first! She is the creator of her own presale and post-sale customer success strategy linking it to an innovative UX design to be one step before any issue arises.
Steven is an honored researcher of CWI, Dutch center of mathematics & informatics, author and public speaker since 2004. He was the first user of the Internet in Europe and has been a chair of W3C and contributing author of HTML 4 and 4.01 and CSS L1,2,3. Also, Steven co-designed programming language ABC and was a forerunner of python. Staying at the roots of IoT and believing in a better and simpler future, he will be leading MD AD Lab: implementation of AI and Blockchain.
Udi has been driving Ituran as a Deputy CEO and VP Finance for more than 20 years. He is deeply aware of the balance between finance and legal and has been guiding MD Agency since the establishment.