€ 34 105
Amount raised
113
Committed investors
10%
€ 550 000
Equity offer
Investment round

Constant tech updates require product architecture flexibility and challenge big players and other current solutions as most of them were built in 2014

Big players and duopoly Google & Facebook control the advertising market setting their own rules

Absence of quality learning materials on programmatic advertising, lack of product support and comprehensive manuals

Cloud-based full-stack infrastructure for video advertising:


High-load & big data

OpenRTB, VAST, hybrid connections

CTV, in-app, desktop, mobile, VR & AR environments

Fast & Multidimensional reporting

Simple integration

AI optimization algorithms

 Implementation of decentralization approach, cryptography & smart contracts

Technology that connects advertisers and publishers (DSP/SSP) to trade ads online in real-time.


It enables the instantaneous auction of ad spaces using real-time bidding protocol.

Auction of video ad spaces that offers a targeted audience per vertical. It can connect to video ads marketplaces globally

We represent a new generation of AdTech giving a holistic approach to programmatic advertising in real-time (RTB) backed by a professional team.

Our technology connects you to a new world of video advertising making it more accessible, efficient and transparent.

We are on a mission to make an impact and empower small and medium-sized digital agencies to be on the big player’s level.
TRENDING
AND UPCOMING VIDEO DEVICES
RIGHT AUDIENCE
NO BUDGET LOSS
HIGH-FREQUENCY ADS DELIVERY
Video ads
Latest tech protocols for ads delivery to all modern devices

Software rental
Custom analytics and scalable video ads volumes

In-house installation
Transparent and cost-effective construction for real-time bidding
ENJOY OUTSIDE SPACE
ENJOY VR/AR SPACE
ENJOY MOBILE GADGETS SPACE
ENJOY TV/СTV SPACE
Verified digital assets brands only
Advanced optimization algorithms
Relevant advertising spaces
Digital academy
Alexander Aleksashev,
founder and CEO.

Alexander has been an entrepreneur at heart, he graduated from Open University in Israel and confidently entered the finance market. He grew the sales, retention and marketing departments of well-known forex brands: ForexYard from Markets.com, FXCM and NFSX. Alexander has been giving trading advice and training to the clients getting to know their psychology and finding the right approaches to every trader. Also, he has deep expertise in affiliate marketing and programmatic channels management presenting his broad skills at MD Agency.


https://www.linkedin.com/in/alexander-aleksashev-57b70351/

Ksenia Stark,
founder and COO

At a young age, Ksenia became a marketing department manager for an e-commerce brand fully managing offline and online channels. Then her corporate experience got into market development and marketing management of Telecom entertainment services. She supervised tech product rollouts, user acquisition and campaigns compliance with regulators (PSA Authority, WASPA, Vodafone). She also got acquainted with content creation and affiliate marketing for various digital products managing and growing markets with daily turnover of more than €500K.


https://www.linkedin.com/in/ksenia-stark-md-io/

Dmitry Kasimtsev,
co-founder and CTO

Dmitry has dedicated his career to Ad Tech since day one. He has more than 17 years of experience in software product development focusing on digital advertising platforms development/engineering and management as well as business analysis. He stayed at the roots of programmatic real-time bidding (RTB) closely following the development of the industry technical protocols and standards. Dmitry built a product of the well-known Ukrainian programmatic company Adtelligent. Currently he assists PlutoTV as an independent consultant.


https://www.linkedin.com/in/dmitrykasimtsev/

Irene Hafez,
co-founder and CPO

Irene was always passionate about IoT and was teaching programmatic operations at the university. She knows the pain of the online industry and its stakeholders. She has a deep understanding of tech features, operations and sales thanks to her wide network of partners. Currently Irene is managing the digital agency Roqoon, part of Tap Media holding. During her career, she has given technical assistance as independent consultant to several success companies in Ad Tech.


https://www.linkedin.com/in/irene-hafez/

Mia Lebedeva,
co-founder & VP of Customer Success

Mia kicked off her career at Ad Tech pioneering the white-label third-party solutions since 2012. She knows the complexity of technical connections integration and always puts the customer first! She is the creator of her own presale and post-sale customer success strategy linking it to an innovative UX design to be one step before any issue arises.


https://www.linkedin.com/in/revenueadviser/

Arslan Kalanadrov,
Designer
Arslan is a Liberal Art & Sciences (SPSU) graduate who kicked off his career in a media agency. He has developed strong skills in web design, animation, infographics and is eager to put his vision at MD Agency.

https://www.behance.net/hobo_design

Steven Pemberton,
IT Advisor

Steven is an honored researcher of CWI, Dutch center of mathematics & informatics, author and public speaker since 2004. He was the first user of the Internet in Europe and has been a chair of W3C and contributing author of HTML 4 and 4.01 and CSS L1,2,3. Also, Steven co-designed programming language ABC and was a forerunner of python. Staying at the roots of IoT and believing in a better and simpler future, he will be leading MD AD Lab: implementation of AI and Blockchain.


https://www.linkedin.com/in/stevenpemberton/

Udi Mizrahi,
Financial & Legal Advisor

Udi has been driving Ituran as a Deputy CEO and VP Finance for more than 20 years. He is deeply aware of the balance between finance and legal and has been guiding MD Agency since the establishment.


https://www.linkedin.com/in/udi-mizrahi-31b7b45/

Liina Laas,
Business Advisor

Liina is a new generation of a businesswoman who drives and actively supports the blockchain revolution in Estonia. A mother, a founder of BetterFund, Head of Expansion at Deel in Baltics who supports diversity and brings social impact to our society at a global scale.

https://www.linkedin.com/in/liinalaas/

Direct Equity
10%
Min investment
from € 100
Share price
€ 5.5
* The numbers are based on our estimates and, therefore, may not materialise. The actual numbers can be lower
€ 16 200 000
€ 8 150 000
€ 2 800 000
Discounts
from € 1 000
Pre-seed Round
€ 550 000
• MD ADX: development of the high-load resistant core, module architecture, scalable system

• MD marketplace: 10+ contracts with websites/apps from digital assets vertical with relevant ad spaces

• Cryptography research

• MD ADX 1.0: OpenRTB 2.6 protocol, video ad format, CTV, in-app, desktop, mobile web environments, basic UI, raw statistics and simple reporting dashboard

• MD Ad Space first pilots: 50M ad impressions/month

• Development of AI optimization algorithms

• MD ADX 2.0: VAST protocol for hybrid connection, VR, AR environments, audio ad format, UX intuitive interface, drop & drag reporting dashboard

• MD Ad Space: 300M ad impressions/month

• AI assistant pilots

• Distributed ledger research: statistics integrity and smart contracts use cases


• MD ADX 3.0: custom features
add-on, AI assistant with alerts

• IAB Gold standards accreditation, testing partial decentralization implementation

• MD Ad Space: 1B ad impressions per month

• Distributed ledger research: anti-fraud use case

€ 38 500
7 %
BRANDING & MARKETING
€ 71 500
13 %
LEGAL & ADMINISTRATIVE
€ 435 500
80%
PRODUCT DEVELOPMENT & TEAM
Ksenia Stark,
founder & COO
Dmitry Kasimtsev,
co-founder & CTO
Irene Hafez,
co-founder & CPO
Arslan Kalandarov,
Designer
Steven Pemberton,
IT Advisor
Liina Laas,
Business Advisor
Mia Lebedeva,
co-founder & VP of Customer Success
Udi Mizrahi,
Financial
& Legal Advisor
Alexander Aleksashev,
founder & CEO
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Company: MD Agency OÜ

Registration code: 14794825

KMKR: EE102193420

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